If you want to use this option, Instagram has an auto-cropping functionality that makes it super-easy. These are the traditional square images that are characteristic of Instagram. Here are more details one each of these options. You may choose between 1:1 (square), 1.91:1 (landscape), or 4:5 (portrait). The aspect ratio you choose for your posts may vary. Instagram has since evolved, and the platform now allows you to upload portraits and landscapes.

This hindered the quality of image compression and resulted in pixelated images. Users had to crop larger images in order for them to fit into the prescribed image size. Traditional Instagram posts consisted of square images with a 1:1 aspect ratio. Unfortunately, if you resize images on Instagram without following proper file specs, you may end up diminishing the visual impact of your post.

As marketers, social media image specs matter because they impact content quality, account appeal and credibility, and post engagement. Image PostsĮvery social media image needs to have the proper file size and resolution for posts. However, you should be aware of image size guidelines for different types of Instagram content. So, you don’t need to worry too much about image size as Instagram automatically takes care of it. And if it is higher than the upper limit, it will get resized to 1080px or lower. If your image is lower than 320px, then Instagram will enlarge it. Instagram accepts images between 320px and 1080px, but there are specific guidelines for images added to Stories, posts, and IGTV. Size Guide for Different Types of Instagram Images How Do Your IG Image Sizes Affect Your Feed on Facebook, Twitter, or Pinterest?.

Does Your Choice of Image Size Impact Your Feed?.How to Upload the Right-Sized Images on Instagram Without Hassle.

Instagram 9 image grid